Posted: Tue Dec 23, 2008 6:02 am Post subject: Introducing All-new Corolla ALTIS "Designed to Inspire
Toyota Kirloskar Motor Pvt. Ltd. (TKM) introduced the 9th Generation Corolla in India in 2003. This introduction triggered a surge in demand for Premium Mid-size Sedan models in India. Since then, Corolla has set the benchmark for this segment and has met requests from the Indian Market with innovative luxury, designed to satisfy the auto consumer’s appetite for perfection. Reflecting this, Corolla earned the No. 1 ranking in the JD Power IQS rankings for 2 consecutive years in 2003 & 2004. Corolla’s good acceptance has also inspired several auto majors to explore the possibility of introducing models in the Premium Mid-size Sedan segment.
Speaking at the occasion, Mr. Yasuhiko Yokoi, Managing Officer of Toyota Motor Corporation (TMC) said, “Corolla has been a true symbol of Toyota passenger cars, and has contributed to the growth of the vehicle industry all over the world, with sales of over 30 million units so far. As you may know, Toyota’s global sales volume was 8.4 million units last year, including 4.1 million units of passenger cars. The global sales figure of Corolla was 1.3 million last year, accounting for more than 30% of Toyota’s global passenger car sales. And I’m very glad to introduce this very important 10th generation car here in India today!”
The all-new Corolla Altis is the second Corolla launched in India. The theme of this car is “Happy Corolla for our Planet” and its mission is to appeal to consumers’ five senses. Toyota’s objectives for the launch include further consolidation of Toyota’s position in the premium mid-size segment with its renowned and internationally celebrated product, getting out the key messages and vision of the management, and projecting Toyota as a leading automobile player in India. To achieve these objectives, Toyota will implement a two-phase plan of a pre-event and launch event strategy.
The vehicle’s features include an 8-way power driver seat, HID headlamps, steering wheel with audio controls and MID switch, and an Optitron meter.
The Toyota Altis comes in 3 grades: the 1.8G M/T, the 1.8G (L) M/T, and the top-end 1.8V (L) A/T Model. The Corolla now delivers max power of 130 HP, 7 HP higher than the previous model.
Toyota in India is targeting at achieving Corolla Altis sales of 2000 units per month in the year 2008.
Toyota is launching a Marketing Blitz at 100 shopping malls, airports, and showrooms across the country.
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