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Advertising Media Prices Will Increase in 2011

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PostPosted: Fri Jun 04, 2010 2:10 am    Post subject: Advertising Media Prices Will Increase in 2011 Reply with quote

Expect to pay higher prices for advertising media time and space beginning this fall. Increased advertiser demand for media will likely drive prices up after two years of reduced prices.

Rochester, MI, June 04, 2010 -- "The cost of advertising media will likely increase beginning in fall 2010 as congressional races plus some increased ad budgets will significantly reduce the supply of time and space," according to Ron Geskey, CEO of 2020:Marketing Communications LLC and publisher of the popular Thumbnail Media Planner. "Advertisers should capitalize on the buyer’s market while they can," he continued.

Also, according to Geskey, many large advertisers and large media buyers are expecting increased demand and 8%+ price increases in the 2010-2011 upfront television season. Any price increases follow price reductions in 2009 and 2010.

What should you expect to pay?

To answer that readers may wish to refer to the 2010 Thumbnail Media Planner which has been published annually by 2020:Marketing Communications LLC since 2003. The Thumbnail Media Planner synthesizes important advertising and media research data, including audience trends, important media research alerts, and 2020’s exclusive media cost forecasts for all major media. Media covered include national and local market television and radio as well as magazines, newspapers, the internet, social media, out of home, and non traditional medi
One of the Planner’s popular features is its Top 100 Market Planner which includes demographics and media costs for each market (Designated Market Area).

Asked about future trends, Geskey, offered the opinion that against a backdrop of tough economic conditions, there will be no place to hide from the growth of digital media. Geskey opines, "We do not believe that the death of traditional media is imminent, but as economic pressures increase, so will the pace of change including the challenge of how to reap tangible results in the digital world."

For more information about the Thumbnail Media Planner, visit the website,

2020 publishes the annual Thumbnail Media Planner, David vs. Goliath: Guerrilla Media Buying for Small Business, Free Marketing in Social Media, and Guerrilla Media Buying for Large and Small Companies. 2020 is also completing a new media text book: "Media Planning and Buying for the 21st Century.

Ronald Geskey
Thumbnail Media Planner
PO 82476
Rochester, MI
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