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PostPosted: Thu Aug 19, 2010 11:26 am    Post subject: is Changing the Game in Online Sales of Reply with quote is Changing the Game in Online Sales of Wireless Devices

Released on: August 19, 2010, 10:51 am
Author: Brent T. Oliver
Industry: Consumer Services

Ann Arbor, MI – August 19, 2010 - Snapjack Wireless today announced the launch of, an online store that provides cell phone users with a better way to purchase used and refurbished mobile phones and new accessories. Customers enjoy significant savings on quality brand-name devices without the requirement of lengthy cell phone contracts.

"With the growing number of cell phones that are being discarded and reprocessed each year - and the long-term carrier contracts that users are tied into, we knew there was an opportunity to meet consumers’ needs while also helping the environment.” said Brent Oliver, president of Snapjack Wireless. immediately becomes an essential online resource for consumers looking to purchase mobile devices and accessories. From their initial visit to, customers will find brand-name devices, competitive pricing, and a high-quality user experience. The site enables consumers to replace their cellular phone or other wireless device without signing an extended or new long-term contract. The new accessories offered by Snapjack Wireless include everything from cases and chargers to batteries and headsets – and everything in between.

The game-changing user experience found at was designed by Grand River Interactive and is built using the Magento ecommerce platform. In addition to user experience and site build, Grand River produced all creative elements for the site as well as designing promotional marketing materials.

"Designing a site from the start allows us to take advantage of all the knowledge that we have gained from previous engagements and pour it into this project.” said Scott Robertson, Managing Partner of Grand River. "We believe in the environmentally friendly aspect of the business and we are pleased to offer our expertise to Snapjack Wireless in the development and design of its e-commerce site."

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About Snapjack Wireless
Founded in Ann Arbor, Mich., in 2010, Snapjack Wireless provides used and refurbished mobile communication devices as well as new mobile accessories. The site features brands from across the cell phone industry including Apple, BlackBerry, Motorola, Samsung, Case-Mate, Otterbox and others across over 16 categories of accessories. Users can choose phones without contractual ties to any carrier including Alltel, AT&T, T-Mobile, Sprint, and Verizon. Please visit for more information.

About Grand River
Grand River is an industry leading ecommerce design and development company specializing in e-commerce solutions for retailers, e-Tails and manufactures. Strategically headquartered in Ann Arbor, Michigan, and Chicago, Illinois, Grand River focuses on designing, building and implementing transactional Web sites using open source technologies. For more information about Grand River or its services, please call 734.913.8000 or visit

Contact Details: Brent T. Oliver
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