Posted: Wed Nov 17, 2010 8:40 am Post subject: AC Generations Ask, Is The Recession Holding You Back?
AC Generations Ask, Is The Recession Holding You Back?
Released on: November 17, 2010, 3:56 am
Author: AC Generations
There is a very fine line between being reckless and careful and it is sometimes difficult to know which way to go. Nick Johnson of AC Generations says “It is false economy not to spend money on promoting your business. You may have the best product in the world but it can all go down the Swanee if you don’t tell the world about it! So many businesses see marketing as a luxury they can’t afford but in fact it is the one thing they should afford.”
“It doesn’t matter if you are working out of a back street lock-up or from a multi million pound tower block, the same principals apply – you won’t sell if you don’t promote”. Nick goes on to say “a good marketing campaign will pay for itself, the return on investment is often 100%”.
In today’s market place, many businesses have lost their ‘shop front’ and rarely see their customers face-to-face. This makes it even harder for businesses to get new customers and this is what makes direct sales and marketing a necessity. “Every business needs fresh, new clients through their doors to keep their business afloat but it is getting harder to get those new faces” says Nick. “Business has changed, many companies only do business over the phone or the internet and they have lost the interaction with their customers”. “That’s why it is more important than ever to promote your brand and your company”.
Having the right people to promote your company is key to the whole exercise. Sending your ‘back street boys’ to a trade show and expecting them to engage new clients and get good leads is unlikely to happen. “Direct marketing and sales people are trained to engage with the client quickly and close the deal” says Nick of AC Generations; “untrained people might have a nice chat but not achieve the end result. With the best will in the world, your staff will do their best but they are just not trained to cope with the stress and rejection that they will have to face at a direct sales event”.
AC Generations specialise in direct sales and marketing events. This is one area where outsourcing is a great advantage. The ROI is very high and the probability of quality leads and new clients makes this a very attractive option.
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