Posted: Fri Nov 04, 2011 5:58 pm Post subject: Audience Development Company Alphabird Acquires 'Experientia
Audience Development Company Alphabird Acquires 'Experiential' Social Video Platform Media Social
Released on: November 04, 2011, 5:05 pm
Author: Chris Correa
SAN FRANCISCO – Friday, Nov 4, 2011 – Alphabird today announced that it has acquired Media Social, an early pioneer in the distribution of viral video marketing campaigns, for an undisclosed amount. Media Social has gained acclaim from agencies and national brands for delivering social video activation strategies centered on driving consumer engagement and interactivity.
The acquisition will bring together Media Social’s years of experience and strategic insights in the social video space with Alphabird’s Flight media platform to further empower brands and content producers in creating unique connections with consumers.
“Since inception, our goal at Alphabird was to build out and/or acquire companies that fulfill our vision of being a vertically integrated video audience development company, and we are now there,” said Chase Norlin, CEO of Alphabird. “With Alphabird and Media Social, along with our recent acquisition of Placevine, we now offer the broadest array of social video activation strategies on the market today.”
“Alphabird’s philosophy and approach was highly complementary to ours,” added Media Social founder Rome Viharo.” It's an alignment of technology platforms, knowledge, and an understanding of the myriad distribution strategies available in online video."
Media Social was launched in 2008 by Viharo and Maf Lewis, whose team has run successful YouTube strategies for global brands. Beginning immediately, Alphabird will execute on the planned integration of the two companies’ products, customers and employees that will deliver increased value for media buyers, online publishers and audiences.
As a result of the acquisition, Alphabird now has offices in the UK, New York, San Francisco and Los Angeles.
Alphabird is a vertically integrated audience development company that guarantees targeted, engaged audiences for online video on a performance basis. Alphabird was an early pioneer in the distribution of Click-To-Play video content and has delivered tens of millions of engaged viewers for major studios, agencies and Fortune 1000 brands.
The AlphaBird investor group is led by Joe Abrams. Abrams co-founded Intermix in 1998, the predecessor company to MySpace, which was sold to News Corp. in 2005 for $580 million. In 1983, Abrams co-founded The Software Toolworks, Inc., a publicly held developer, publisher, and distributor of educational and entertainment software, which was sold to Pearson, Plc. in 1994 for $462 million.
About Media Social
Media Social was launched in 2008 by noted social media gurus and TED speakers Rome Viharo and Maf Lewis. The company has worked behind the scenes of some of the Web’s most prestigious advertising campaigns. Media Social partners with top agencies, brands and studios to develop and implement social or viral media strategies and content.
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