Press Release Forum [pressreleaseforum.com] Forum Index

Press Release Forum [pressreleaseforum.com]
Free Press Release Distribution

A site of EPR Network

 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 

Real Time Press Release Distribution is here. Try it out, it's free!

 

EMS Takes Ciena B2B Roadshow To The Middle East

 
Post new topic   Reply to topic    Press Release Forum [pressreleaseforum.com] Forum Index -> Marketing Press Releases
View previous topic :: View next topic  
Author Message
EPR Network
Site Admin


Joined: 31 Jan 2006
Posts: 32085

PostPosted: Wed Dec 14, 2011 12:46 pm    Post subject: EMS Takes Ciena B2B Roadshow To The Middle East Reply with quote

EMS Takes Ciena B2B Roadshow To The Middle East







Released on: December 14, 2011, 10:24 am
Author: Event Marketing Solutions Ltd.
Industry: Marketing

Leading global telecommunications equipment provider Ciena has begun a new leg of an extensive EMEA roadshow this week as it starts a two-month tour of the Middle East.

The unique mobile ‘Innovation Lab’ offers Ciena’s international customers a personalised, hands-on experience of the company’s industry-leading technologies. Managed by Event Marketing Solutions (EMS), who specialise in managing B2B marketing roadshows, the campaign has already visited 31 venues in 11 European countries this year.

The latest leg of the tour will give clients in Dubai, Abu Dhabi, Riyadh, Khobar and Kuwait a first-hand experience of Ciena’s range of networking equipment and software, which enable the delivery of next-generation voice, video and data services for network operators worldwide.

The roadshow then heads back to Europe, when it will once again showcase to 50,000 delegates at Mobile World Congress, the annual global technology event in Barcelona in February

EMS designed and managed the innovative, flexible fit-out of the 13.6m exhibition trailer. The interior allows Ciena to deliver a tailored event day for each client they visit, from workshops to theatre style for presentations and training.

Features of the exhibition trailer include a welcoming reception area, a specially designed fully air-conditioned server rack to demonstrate and store the high-tech equipment safely, presentation zones with LED screens, interactive workstation area and a private meeting room for one to one discussions.

The exhibition unit is branded with a full graphic vehicle wrap and has a multi-lingual capability, allowing interchangeable graphics to be applied for each country.

Justin Isles, Client Services Director at EMS said: "We are delighted to help Ciena build on its highly effective European tour with a major new territory launch that will allow them to engage one to one with even more customers through to the New Year. This Middle East tour enables Ciena to fully maximise their ROI by making full use of their roadshow vehicle during what is a quiet time for the European market."

"This campaign has broken international boundaries by offering a truly personalised customer experience in each country, which has been key to its success. It has demonstrated that EMS can deliver a logistically complex operation anywhere in the world. With over a decade of experience behind us, we have the know-how to give our clients a seamless campaign."

Isles added: "We are confident that our technology roadshows will continue to be in high demand in 2012. This is a growing market for us - our clients know the value of going on the road to demonstrate complex, high-value kit on the doorsteps of international customers."

Ciena is one of a growing portfolio of EMS clients who are benefitting from technology demonstration roadshows. Other clients include Dell, Samsung and IBM.

Ref: EMS-HS-141211

[ends]

Notes to editors
+ Event Marketing Solutions Ltd (EMS) plan, supply and implement international vehicle based roadshows tailor-made to clients’ needs - this enables them to engage directly with their customers.
+ EMS own and operate the largest and most versatile fleet of exhibition trailers in Europe and use their roadshow experience to put clients’ products and services directly in front of their target audiences - wherever they are in the world www.eventms.com

Media enquiries to Ruth Devlin, tel. 07896 125764, email ruth@judgeandhoward.com, or Kate Price at EMS, tel. 0151 350 1509, email kate.price@eventms.com.
Back to top
View user's profile Send private message
Display posts from previous:   
Post new topic   Reply to topic    Press Release Forum [pressreleaseforum.com] Forum Index -> Marketing Press Releases All times are GMT - 4 Hours
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum

Submit Press Release (Free)Submit Press Release

 

 
Editor's pick: