Press Release Forum [pressreleaseforum.com] Forum Index

Press Release Forum [pressreleaseforum.com]
Free Press Release Distribution

A site of EPR Network

 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 

Real Time Press Release Distribution is here. Try it out, it's free!

 

National Trust Appoints 18 Feet & Rising As Lead Creativ

 
Post new topic   Reply to topic    Press Release Forum [pressreleaseforum.com] Forum Index -> Non Profit Press Releases
View previous topic :: View next topic  
Author Message
EPR Network
Site Admin


Joined: 31 Jan 2006
Posts: 32093

PostPosted: Fri Mar 23, 2012 11:36 pm    Post subject: National Trust Appoints 18 Feet & Rising As Lead Creativ Reply with quote

National Trust Appoints 18 Feet & Rising As Lead Creative Agency

Released on: March 23, 2012, 9:37 pm
Author: National Trust
Industry: Non Profit
UK, March 23, 2012, 9:37 pm -- /EPR NETWORK/ -- The National Trust is to work with agency 18 Feet & Rising as its lead creative partner, following a competitive pitch process.

The brief is to develop an overarching brand strategy that helps deliver the Trust's core charitable purpose - looking after special places for ever, for
everyone - whilst broadening the charity's appeal.

The Trust has performed well through the economic downturn, seeing record visitor numbers of 19 million in 2011 and reaching four million members last autumn, but the charity knows the brand can extend its relevance and appeal to more people.

18 Feet & Rising will be at the forefront of evolving perceptions of the Trust, opening up conversations with new and existing audiences and facilitating experiences between people and the places that are special to them.

Clare Mullin, Director of Brand & Marketing at National Trust, said: "We are delighted to be working with 18 Feet & Rising as our lead creative agency.

"They clearly understand our strategic priorities and have shown that they can help make the Trust relevant today through their strategy and creative.

"They've really challenged us and we’re excited by the work we can do with them going forwards."

Jonathan Trimble, Managing Partner at 18 Feet & Rising, said: "It's fantastic to be working with such a special organisation. The Trust has a unique role in terms of the country’s relationships with special places.

"It gives us the chance to bring our creativity to bear in unique ways with unique people."

First steps for 18 Feet & Rising will be to develop the brand strategy, working across the Trust's 5,000 staff and the 62,000 people who assist with the Trust's volunteer projects to express the brand in an authentic and joined-up way. They'll also take on the challenge of developing the Trust's 2013 national campaign.

Throughout the pitch, the National Trust has been supported by pitch consultancy Agency Insight.

- Ends -

About The National Trust
The National Trust looks after more than 250,000 hectares of countryside, 710 miles of coastline and hundreds of historic places across England, Wales and Northern Ireland. For more information and ideas for great value family days out interested parties can visit www.nationaltrust.org.uk.


PR Contact:
Laura Appleby
Senior PR Officer
The National Trust
Heelis
Kemble Drive
Swindon
SN2 2NA
0844 800 4955
www.nationaltrust.org.uk
Back to top
View user's profile Send private message
Display posts from previous:   
Post new topic   Reply to topic    Press Release Forum [pressreleaseforum.com] Forum Index -> Non Profit Press Releases All times are GMT - 4 Hours
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum

Submit Press Release (Free)Submit Press Release

 

 
Editor's pick: