Posted: Fri Apr 13, 2012 9:34 pm Post subject: Golden Spoon Unveils New Website to Revitalize Brand
Golden Spoon Unveils New Website to Revitalize Brand
Released on: April 13, 2012, 5:45 pm
Author: Karen Lake
Industry: Food & Beverage
Rancho Santa Margarita, California, April 13, 2012, 5:45 pm -- /EPR NETWORK/ -- Golden Spoon, the popular Southern California frozen yogurt company, unveiled their hip new website highlighting the chain's Southern California roots, it's famous creamy taste, and even the frozen yogurt's health benefits. “ We've only just begun to renew our brand and bring it back to life; the website is a reflection of what is to come,” said Golden Spoon's CEO Roger Clawson.
Golden Spoon is Southern California's original frozen yogurt. The look of the new website is simple and fresh, just like their ingredients, with classic Southern California beach images highlighting Golden Spoon's heritage. It started in 1981 as a remodel of a health food store in Tustin, California, and has grown into a worldwide brand with an extremely loyal following. You can read all about the journey in the “About Us” section on the site.
The website spotlights the healthy attributes of Golden Spoon's product made with real fruit and real milk , including full nutritional information for both low-fat and non-fat flavors. Another handy feature allows you to compare the nutritional value of Golden Spoon frozen yogurt to other foods such as ice cream, granola bars and smoothies.
The website is also a great place to find out about new flavors and new additions, like the new eco-friendly yogurt cups, which biodegrade in only 21 days. Along with the new design and eco-friendly cups, Golden Spoon is also introducing a revolutionary new pricing method, one without scales. Most competing frozen yogurt stores provide one over-sized cup for customers to fill with yogurt and toppings, and the cup is priced based on the total weight. You never know what your dessert will cost you until it is too late, and it's very easy to go over-budget.
Golden Spoon is changing all that with an innovative, industry-first pricing structure they have trademarked as “Weightless Pricing.” Customers pay a single, fixed price for one of three cup sizes, then fill it with as much yogurt and as many toppings as they wish. Three stores, including Irvine, La Costa and Carlsbad, will launch the new store concept on May 12, 2012 with free yogurt all day.
And, if all the flavors and toppings are not enough variety, customers can also choose their service level. Tell a Golden Spoon “concierge” employee what you have in mind, and then relax as they swirl your yogurt and bring it to your table. Or, you can opt for a “hands-on” experience and create your own masterpiece.
“My father, Jeff Barnes, is the founder of Golden Spoon. Since I can remember, the stores have always looked the same,” said Reed Barnes, Golden Spoon's Director of Training. “As an
owner of two stores, including the original Golden Spoon location in Lake Forest, I love the new direction, the new look and the new store concept. It couldn't be a better time to be a part of Golden Spoon Franchising.”
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About Golden Spoon Franchising
Golden Spoon, the popular Rancho Santa Margarita, California based frozen yogurt chain, is the premier retailer and producer of frozen yogurt in the industry. Founded in 1983, Golden Spoon has spent years earning its reputation as a premium non-fat, low-calorie frozen treat that tastes like ice cream and promotes a healthy lifestyle. As a result, it is the leading brand of soft-serve frozen yogurt in Southern California, Arizona, Nevada, Utah, Colorado, the Philippines, Japan, and now in Qatar. Some of the 80 proprietary recipes include Old-Fashioned Vanilla, Just Chocolate, Iced Café de Leche and Simply Tart. Golden Spoon's frozen yogurts bridge the gap between indulgent treats and healthful snacking. For more information, please visit www.goldenspoon.com.
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