Press Release Forum [pressreleaseforum.com] Forum Index

Press Release Forum [pressreleaseforum.com]
Free Press Release Distribution

A site of EPR Network

 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 

Real Time Press Release Distribution is here. Try it out, it's free!

 

Effective Roadshow Measurement Techniques

 
Post new topic   Reply to topic    Press Release Forum [pressreleaseforum.com] Forum Index -> Marketing Press Releases
View previous topic :: View next topic  
Author Message
EPR Network
Site Admin


Joined: 31 Jan 2006
Posts: 32093

PostPosted: Fri Sep 21, 2012 2:11 pm    Post subject: Effective Roadshow Measurement Techniques Reply with quote

Effective Roadshow Measurement Techniques

Released on: September 21, 2012, 12:57 pm
Author: Event Marketing Solutions
Industry: Marketing
UK, September 21, 2012, 12:57 pm -- /EPR NETWORK/ -- Justin Isles (Client Services Director at roadshow organisers Event Marketing Solutions) shares his experience on effective roadshow measurement techniques available to clients.

Thereís no doubt that roadshow marketing has proved itself as a way of effectively engaging audiences with brands and their messages as well as products and services.

Roadshows are increasingly becoming an essential part of many organisationsí communications activity, but as times remain tough and the economic climate turbulent, there is ever more focus on measurement and ensuring a return on investment.

We are continually looking at new ways of capturing data and proving a campaignís worth, so here Iíll share some insight to how we approach measurement at EMS.

Techniques for determining success vary from business to business and even from campaign to campaign. The best way to approach measurement is to reflect on your objectives, which will help determine the metrics. Marketing activity needs to be more strategically focussed and integrated with wider business objectives - so itís essential to consider the short, medium and long term business and campaign aims of your roadshows.

We encourage all clients to invest in qualitative onsite research, as robust ROI tracking is key to measuring success. But itís important to maintain some flexibility to allow the integration of anecdotal feedback.

Daily reports assist monitoring of every aspect of your roadshows, from footfall and sales leads to length of engagement and touch points. They also provide essential metrics that can be used to develop and refine activity moving forward - used well, the information can ensure better audience engagement.

Perception should be monitored before and after an event to track shifts. Social media has brought endless tracking opportunities, and itís particularly useful for capturing longer-term results. Itís essential that conversations are monitored throughout a roadshow marketing campaign and metrics from channels such as Facebook and Twitter are integrated as part of wider ROI measurements.

Post event monitoring of sales uplift, meeting numbers, feedback results, volume and pace of pipeline improvements will all help to paint an accurate picture of a campaignís success.

Providing the means for businesses to talk directly with customers and prospects is one of the strongest opportunities presented by roadshow marketing. Evaluation must be able to facilitate and capture these conversations and an innovative approach using mobile devices or video booths can help encourage visitor participation.

Donít be afraid to try new measurement tools and techniques; just remember to check that they help you meet your original objectives and you canít go far wrong.

ENDS

Contact Details: Event Marketing Solutions Ltd
Lakeside
Shellway Road
Ellesmere Port
Cheshire
CH65 4LQ
United Kingdom

T: +44 (0) 151 350 1500
F: +44 (0) 151 350 1501
E: marketing@eventms.com
Back to top
View user's profile Send private message
Display posts from previous:   
Post new topic   Reply to topic    Press Release Forum [pressreleaseforum.com] Forum Index -> Marketing Press Releases All times are GMT - 4 Hours
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum

Submit Press Release (Free)Submit Press Release

 

 
Editor's pick: