Posted: Fri Oct 18, 2013 12:35 am Post subject: Intopic Microbanner's are Changing the In-Text Advertising
Microbanners are the future on InText advertising. InTopic is announcing a new type of InText ad called a Microbanner. This new ad type grabs web visitors’ attention and direct them to specific products or information.
Atlanta, GA, October 15, 2013 -- When InTopic introduced Microbanner advertising in April, CEO Michael Morrison said that this evolution of in text advertising would be “every bit as engaging as the content around them.”
MicroBanner ads display a brand logo within the text of site text. This new ad type grabs web visitors’ attention and direct them to specific products or information via pop-up notification, which allows advertisers to target key demographics at higher conversion rates than traditional in-text ads using underlined words only.
InTopic’s algorithm parses websites running the InTopic technology for relevant keywords. When the advertiser’s keyword appears in the text of a website, InTopic’s proprietary algorithm can display the keyword in any combination of colors and underlines or replace the brand keyword with a MicroBanner™.
Morrison said that it’s “the industry is still in the early days for this new ad format,” adding, “We are focused on adding further targeting capabilities and have opened up opportunities to new networks that will continue to their advertisers and publishers even richer as part of the content experience Intopic provides”
In topics software as a service solutions provides ad networks a turn key white label solution that offers the ability to create more ad inventory across their network of websites. As a result, the network’s publisher base creates more revenue for the network’s and their base all without any expense other than a subscription fee. Networks maintain complete control over their network platforms, and continue to serve their own ads or InTopic’s ads.
You cannot post new topics in this forum You cannot reply to topics in this forum You cannot edit your posts in this forum You cannot delete your posts in this forum You cannot vote in polls in this forum