Posted: Tue Oct 28, 2014 10:29 am Post subject: First of Kind Sports Drink - Break Through for Athletes Rele
First of Kind Sports Drink - Break Through for Athletes
Released on: October 28, 2014, 8:52 am (EDT)
Author: Mike McDaniel
Industry: Food & Beverage
"A beverage that was developed with “natural” ingredients accelerates an athlete's recovery from workouts, practices and competitions"
Ridgefield, WA, October 28, 2014 -- /EPR NETWORK/ -- 2MAC, created by an athlete 60 years young, uses natural ingredients to restore the energy and hydration generators depleted during high intensity competition or practice. The greatest chapter in this story may be that there are no chemicals required to achieve this result.
“We were tired of using sugary, salty, artificial tasting drinks as a recovery beverage after a workout. As athletes we wanted something that really did taste great, contained no artificial additives and restored the amino acids, antioxidants, electrolytes, vitamins and minerals we burned while exercising. The drinks on the market were missing the big picture as they were too narrowly focused on remedies for one or two segments of this equation. It was very frustrating,” said development director, Mike McDaniel at 2MAC’s Vancouver, Washington headquarters.
The body does not restore these elements on its own, they must be consumed. The longer a person waits to recharge their body the longer their recovery time will be. Waiting to resupply lost nutrients reduces the benefits from a workout or extends the recovery time from an event. While consuming water or a high sugar and salt sports drink will cure a roaring thirst, that alone will not remedy the more important issue of depleted nutrients and body reserves. These elements must be replaced to rejuvenate muscles and energy.
“2MAC’s formulas, which are characterized by a great taste profile, are designed to be absorbed rapidly into an athlete’s system, reduce muscle inflammation and oxidative stress while minimizing insulin release. To effectively reverse the effects of physical stress, 2MAC should consumed during, or within 30 minutes of ending, the exercise period,” McDaniel stated.
Introducing 2MAC to a sports drink market that is defined by long entrenched brands is a challenging task. That is why 2MAC has decided to seek funding in two stages through the Kickstarter process which features an all or nothing model. Stage one is designed to verify taste demographics while a stage two Kickstarter campaign will be utilized to launch a nationwide rollout of the product. Be sure to follow us at the following Kickstarter link. Those who pledge will be among the first to experience the benefits of this natural solution to dehydration and nutrient loss.
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