Posted: Fri Jun 26, 2015 7:53 am Post subject: EconomyPR.com Launches Press Release Writing Service for Ent
EconomyPR.com Launches Press Release Writing Service for Entrepreneurs
Released on: June 26, 2015, 6:06 am (EDT)
Industry: Marketing, Advertising, Media
Streamlined and Affordable; Do-It-Yourself PR for Amazon Sellers, Startups and Crowd-Funders
Cleveland, Ohio, June 26, 2015 -- /EPR NETWORK/ -- EconomyPR.com today announced the launch of its affordable, streamlined “do-it-yourself” public relations services for entrepreneurs, Amazon Sellers and crowd-funders today. Bridging the gap between random “gig economy” freelancers and premium agencies, EconomyPR.com has demonstrated in beta that it can deliver professionally-written press releases, blogs and media pitches at a fraction of the fees charged by agencies and publicists. The company’s do-it-yourself model enables clients who might not have even considered PR to conduct effective media campaigns.
“It’s time for the PR business to catch up with changes in the news industry as well as shifts in the way that creative work gets done,” said Hugh Taylor, the CEO and founder of EconomyPR.com. “Talented freelancers are available to work economically by the project. Entrepreneurial clients are taking media relations into their own hands. Journalists and bloggers are reachable directly and publishing online. The old barriers between a PR client and the media are disappearing. We’re leading the way in disrupting a field that’s ripe for change.”
Taylor, who has managed public relations in the Fortune 500 as well as for several venture-backed startups, founded EconomyPR.com after observing a disconnect in the modern public relations market. While many traditional PR firms require monthly retainers that can reach tens of thousands of dollars, the actual writing of a press release — which is all that some clients want — could be performed by freelancers for well under one hundred dollars. The proliferation of gig economy freelance sites such as Fiverr and PeoplePerHour has given public relations customers access to thousands of low-cost writing resources. However, quality and delivery can be unpredictable on these sites.
The challenge was to create an end product that met the client’s expectations while preserving the value of the gig economy. EconomyPR.com performs an essential editorial function, marshaling the resources of a skilled, curated freelancer base to enable low-cost press release writing for clients while enforcing professional standards for quality and message impact. The company also helps clients repurpose their press releases, adapting them into articles, blog posts and media pitch emails. In pre-launch beta, EconomyPR.com has helped dozens of entrepreneurs get their news picked up in the media.
EconomyPR.com’s basic offering is a 300 to 400 word press release for $25. Standard delivery is three business days. Extra charges apply for rush services and add-ons, such as blog post adaption and email pitches.
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