Posted: Wed Feb 07, 2007 6:10 am Post subject: Branding at 'CONSUMEXPO'
On 19 of January 2007 in Moscow the seminar ‘How to create brand which gives real results’ took place at the largest ‘CONSUMEXPO’ exhibition of the consumer goods. The seminar was held by Gene Zarkin - the founder of ‘Zarkin and Partners’ Branding Agency.
For two hours 40 participants were not only learning the technology of the strong brand development on the assumption of informational chaos, but also getting to know the secret of success of the real brands: male shoes Ralf Ringer, brand leader at the B2B market – fire alarm ‘Home Alone’ (‘Brand of the Year’/EFFIE-2006) and other native and foreign brands including USA brands.
Here are several responses of the seminar participants:
‘I liked the seminar very much because of its professionalism, accurate structure, good examples, vocabulary simplicity and clear contact with the audience’.
‘Very relevant subject, interesting account, clear work with the audience. Most of all I liked the video demonstration’.
‘Everything was good and interesting. The seminar exceeded all expectations! Thank you!’
That very day the 19th International ‘CONSUMEXPO’ exhibition was over. Among the exponents there were such companies as ‘ELLE’ (UK), ‘Norden Dom’ (USA), ‘Gipfel’ (Germany), ‘J & Elisabeth’ (Russia). Sum total the exhibition was called on by about 17 000 visitors.
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