Posted: Fri Mar 30, 2007 7:10 am Post subject: The most popular branding seminar.
The record number of visitors gathered on March, 21, 2007 in WEC “Krokus Expo” (Moscow, Russia) at the speech of Gene Zarkin, the founder of “Zarkin & Partners” Brand Consultancy. Auditorium, which was only meant for 110 persons, couldn’t seat 230 people that had come. So people stood along the walls and in the gangways, sat on the floor in front of the scene, and also looked at what was happening through the limpid panels of a barrier. The seminar “How to create a brand that gives real results” which took place in the context of 13th advertising industry exhibition “Design and Advertising”, was one of the most popular in that season. The technology of creation strong brands under conditions of information chaos in combination with practical examples of using it in USA, Russia and other countries aroused much interest of everyone. So the leader even had to stay for 40 minutes more after the end of the seminar to answer the journalists’ and participants’ questions.
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