Posted: Thu Jun 14, 2007 4:06 am Post subject: "Zarkin & Partners" Brand Consultancy
Saint-Petersburg's branding advertising agency "Zarkin and Partners" specializes in the development of branding strategies and provides services to its clients throughout Russia and the countries of former USSR in cooperation with US branding agency DBD International.
The development of a branding strategy includes working out the brief (together with the ordering party), conducting marketing studies (surveys) using a special methodology (which includes surveys on positioning) and creating promo slogans and messages for PR and advertisements. The development of a branding strategy can also include naming, i.e. working out the brand name and its testing.
Having an intelligently developed advertising and PR strategy and creating your advertisements and PR based on the unified branding strategy will allow you selling your products and services in larger quantities and at higher prices.
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