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Duel between Consumer and Executor

 
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zarkin



Joined: 06 Dec 2006
Posts: 92

PostPosted: Thu Jul 05, 2007 10:15 am    Post subject: Duel between Consumer and Executor Reply with quote

13th of June, in the evening, at the day of starting the “Marketing Director” III b2c Business Forum there was an exclusive program: “Duel between Consumer and Executor”, “Who is who in b2c marketing 2007”.

The program was lead by Tatiana Komissarova – Higher School of Economy State Institution, Dean of the Highest School of marketing and business development, director of “SOLUTION TREE” Company.

From the name of a client in this “duel” acted Ashot Arutyunyan, marketing director of “Children’s Paradise”.
Seconds from the Consumer:

∙ Oleg Makarov, branding director, TH “Victoriya”( differently formatted systems: next to house shop “Block”, sales shop “Cheap”, supermarkets “Victoriya”, small wholesale shop “Cash”)
∙ Igor Bruk, Guild of experts in marketing, Freelance Consultant
∙ Irina Sidorova, Chief Manager in Corporate Planning Department, Konica Minolta Business Solutions Europe GmbH Moscow Representative Office
∙ Sergey Maksyuta, CEO, “Kamis-Spices” Company

From the name of an agency in this “duel” acted Dmitry Kamissarov, creative director of “Oskar” Advertisement Consulting Company.
Seconds from the agency:

∙ Clive Woodger, CEO, Strategic Consulting Group (SCG) London Ltd
∙ Sergey Kanin, Strategy Planning and Marketing Director, Art-Com/Worldwide Partners
∙ Gene Zarkin, Head of “Zarkin & Partners” Brand Consultancy
∙ Maria Churkina, “Big Change”

The duel was short, but became a rough dispute, which finished, as it had been expected, by the victory of the Consumer. As they say: “The Consumer is always right”.
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