Posted: Wed Jul 11, 2007 8:43 am Post subject: Round fashion
On the 14th of June in the context of “Marketing Director” III b2c business-forum in the hall-room “Senator” of Imperial Park Hotel & SPA 5* in Moscow area took place a round-table “Decision about business-cases. Specificity of bringing Russian Brands out to fashion-market”. In the session took part: Maria Smorchkova, CEO of Fashion Industry Companies Association, board director of GOTA Company (marketing communications and development strategies); Tatyana Komissarova, Higher School of Economy State Institution, Dean of the Highest School of marketing and business development, director of “SOLUTION TREE” Company; Larisa Bogatova, director of OMD Metrics/ Strategy Director of OMD Media Direction. The session was lead by Gene Zarkin, the Head of “Zarkin & Partners” Brand Consultancy.
During the first part of the event Maria Smorchkova spoke with a report about brand developing of fashion stores, after which there was a discussion. Most vexed question to a reporter asked Alexander Filyurin (“Melekhov and Filyurin” Agency) and representative of Trout & Partners Alexei Sukhenko.
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