Press Release Forum [] Forum Index

Press Release Forum []
Free Press Release Distribution

A site of EPR Network

 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 

Real Time Press Release Distribution is here. Try it out, it's free!


Savy new Indian car buyers using the www for decision making

Post new topic   Reply to topic    Press Release Forum [] Forum Index -> Automotive Press Releases
View previous topic :: View next topic  
Author Message

Joined: 09 Jan 2008
Posts: 7

PostPosted: Mon Nov 03, 2008 5:49 am    Post subject: Savy new Indian car buyers using the www for decision making Reply with quote

Car buying for the Indian consumer has always been a big affair. Given the magnitude of the expense involved, and the fact that most purchases are on a loan, it’s not surprising that the average Indian car buyer does spend some sleepless nights before arriving at this decision.

While most consumers would ask friends and relatives about their experiences with the car they own and then decide their own purchase, India is witnessing a new breed of consumers who are actively using the www to arm themselves with all the information required to make the ‘right decision’. From searching for features, colors, dealers and prices to reading up on the strength and more importantly downsides of each car, the Indian car buyer is on the threshold of a new avatar. The number of people on automotive related sites in India has witnessed an increase of more than 30% (Source: Comscore) over the last 1 year. Another testimony to this fact is the spurt to the No. 2 position in the automotive aggregator site category of the Times Group’s site – (Source: Comscore, Sep 08). With close to 3 million page views a month and a large percentage of them being on car features and expert reviews. According to a spokesperson from, ‘we offer consumers, expert value added content on our site, which empowers every consumer with knowledge on the car of their choice, so that they form an informed point of view. Also a key focus on the latest launches to keep the consumer abreast with the category has been lauded by our consumers. ZigWheels was the first to bring out expert analysis of the newly launched Indica Vista, and Toyota Corolla Altis, as well as in depth coverage on the Paris Motor Show, with special focus on two new cars about to be launched in India – the Suzuki A Star, and the Hyundai i20. ‘

ZigWheels also has a cross media offering as a weekly print supplement with The Times of India & The Economic Times. So with more and more cars being launched, and heightened confusion in the consumers’ mind, expects a flurry of anxious car buyers as well as those who like to be updated with the latest launches, clicking on the mouse and becoming knowledgeable.

For More Details Visit us at
Email us at
Back to top
View user's profile Send private message
Display posts from previous:   
Post new topic   Reply to topic    Press Release Forum [] Forum Index -> Automotive Press Releases All times are GMT - 4 Hours
Page 1 of 1

Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum

Submit Press Release (Free)Submit Press Release


Editor's pick: