Press Release Forum [pressreleaseforum.com] Forum Index

Press Release Forum [pressreleaseforum.com]
Free Press Release Distribution

A site of EPR Network

 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 

Real Time Press Release Distribution is here. Try it out, it's free!

 

Introducing All-new Corolla ALTIS "Designed to Inspire

 
Post new topic   Reply to topic    Press Release Forum [pressreleaseforum.com] Forum Index -> Automotive Press Releases
View previous topic :: View next topic  
Author Message
interactive



Joined: 31 Jul 2007
Posts: 12

PostPosted: Tue Dec 23, 2008 6:02 am    Post subject: Introducing All-new Corolla ALTIS "Designed to Inspire Reply with quote

Toyota Kirloskar Motor Pvt. Ltd. (TKM) introduced the 9th Generation Corolla in India in 2003. This introduction triggered a surge in demand for Premium Mid-size Sedan models in India. Since then, Corolla has set the benchmark for this segment and has met requests from the Indian Market with innovative luxury, designed to satisfy the auto consumer’s appetite for perfection. Reflecting this, Corolla earned the No. 1 ranking in the JD Power IQS rankings for 2 consecutive years in 2003 & 2004. Corolla’s good acceptance has also inspired several auto majors to explore the possibility of introducing models in the Premium Mid-size Sedan segment.

Speaking at the occasion, Mr. Yasuhiko Yokoi, Managing Officer of Toyota Motor Corporation (TMC) said, “Corolla has been a true symbol of Toyota passenger cars, and has contributed to the growth of the vehicle industry all over the world, with sales of over 30 million units so far. As you may know, Toyota’s global sales volume was 8.4 million units last year, including 4.1 million units of passenger cars. The global sales figure of Corolla was 1.3 million last year, accounting for more than 30% of Toyota’s global passenger car sales. And I’m very glad to introduce this very important 10th generation car here in India today!”

The all-new Corolla Altis is the second Corolla launched in India. The theme of this car is “Happy Corolla for our Planet” and its mission is to appeal to consumers’ five senses. Toyota’s objectives for the launch include further consolidation of Toyota’s position in the premium mid-size segment with its renowned and internationally celebrated product, getting out the key messages and vision of the management, and projecting Toyota as a leading automobile player in India. To achieve these objectives, Toyota will implement a two-phase plan of a pre-event and launch event strategy.

The vehicle’s features include an 8-way power driver seat, HID headlamps, steering wheel with audio controls and MID switch, and an Optitron meter.
The Toyota Altis comes in 3 grades: the 1.8G M/T, the 1.8G (L) M/T, and the top-end 1.8V (L) A/T Model. The Corolla now delivers max power of 130 HP, 7 HP higher than the previous model.
Toyota in India is targeting at achieving Corolla Altis sales of 2000 units per month in the year 2008.
Toyota is launching a Marketing Blitz at 100 shopping malls, airports, and showrooms across the country.

For More information visit http://www.toyotaquality.in
Back to top
View user's profile Send private message
Display posts from previous:   
Post new topic   Reply to topic    Press Release Forum [pressreleaseforum.com] Forum Index -> Automotive Press Releases All times are GMT - 4 Hours
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum

Submit Press Release (Free)Submit Press Release