Press Release Forum [pressreleaseforum.com] Forum Index

Press Release Forum [pressreleaseforum.com]
Free Press Release Distribution

A site of EPR Network

 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 

Real Time Press Release Distribution is here. Try it out, it's free!

 

Base London Launch Online Gentlemen's Club

 
Post new topic   Reply to topic    Press Release Forum [pressreleaseforum.com] Forum Index -> Apparel & Fashion Press Releases
View previous topic :: View next topic  
Author Message
EPR Network
Site Admin


Joined: 31 Jan 2006
Posts: 32038

PostPosted: Wed Sep 09, 2009 9:20 am    Post subject: Base London Launch Online Gentlemen's Club Reply with quote

Base London Launch Online Gentlemen's Club





Released on: September 9, 2009, 4:05 am
Author: Base London
Industry: Apparel & Fashion

Base London has expanded its e-commerce site to incorporate an online Gentlemenís Club aimed at entertaining and educating their loyal customer base and giving them the opportunity to interact directly with the brand.

A variety of 'rooms' in the Gentlemenís Club play host to elements of interest to the Base London target market including competitions, videos and reviews along with fashion and style tips educating the customer on key looks for the season and what to wear to which social event.

Once in the Gentlemenís Club the visitor has the opportunity to enter a selection of 'rooms' such as the Video Lounge, screening the choice cuts of the best videos on the net, and the Comedy Club which offers some witty one liners and classic quips. The Trap Door reviews a variety of subjects ranging from weird restaurants to the latest movie releases while a Games Room offers the chance to win a pair of the latest Base London men's shoes.

The Base London Gentlemenís Club also features a Dressing Room section that advises customers on how to pull of the latest looks and a Street Style section that spots Base London customers on the streets from around the UK. The Base London Gentlemen's Guide also offers some handy tips for men, with topics ranging from how to impress your boss to pub magic.

Customers can find everything they need to know about the latest Base London formal, semi formal and casual shoes as well as pairing shoes with situations, with all products available to buy in the Base London Online Shoe Shop.

- ENDS -

About Base London
Base London was founded in 1995 after a niche was spotted in the market - branded fashion formal shoes for the high street. Previously consumers had the choice of own label or exclusive designer names with nothing in between.

The Base London Brand was launched at around the same time as the lads' mags hit the shelves for the first time. These provided the perfect platform to talk directly to the target audience.

Keeping in line with consumer needs, the footwear range was expanded to include more casual styles. Base London rapidly earned an excellent reputation for high quality, affordable menís designer shoes and remains market leader in this arena.

Base London has received public commendation in the form of numerous finalist nominations in the Footwear Brand of the Year category of the FHM/Drapers Footwear Brand Awards. The company has actually gone on to win the award a remarkable 3 times - more than any other fashion brand has achieved.

Base London media contact:
Pete Winkworth
Base London Ltd
4/6 Buckingham Court
Rectory Lane
Loughton
Essex
IG10 2QZ
0208 532 5421
www.baselondon.com
Back to top
View user's profile Send private message
Display posts from previous:   
Post new topic   Reply to topic    Press Release Forum [pressreleaseforum.com] Forum Index -> Apparel & Fashion Press Releases All times are GMT - 4 Hours
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum

Submit Press Release (Free)Submit Press Release