Posted: Fri Oct 23, 2009 6:53 am Post subject: New Zealand's Largest Search Marketing Agency, First Rate
New Zealandís largest search marketing agency, First Rate, has announced some new appointments and promotions.
Auckland, New Zealand, October 21, 2009 -- New Zealandís largest search marketing agency, First Rate, has announced some new appointments and promotions. With offices in Auckland, Sydney and Melbourne, it is the fastest growing online direct response agency in Australasia.
First Rate specialise in online direct response marketing disciplines that deliver exceptional return on investment including Search Engine Optimisation (SEO), Search Engine Marketing (PPC), Website Analytics, Performance Online Advertising and Conversion Optimisation.
Former chief operating officer Kevin Francis has been promoted to chief executive officer. His opinion piece on search marketing (http://www.firstrate.co.nz/blog/) is a good read if you havenít seen this already.
First Rateís founder and former CEO, Jon Ostler, moves into a strategic role in Q Group, the owner of First Rate and other leading Australasian companies providing interactive advertising and digital marketing services. His new role involves heading up search and performance across Q Groupís portfolio.
Former Sydney-based consulting director Samuel Stadler returns to Auckland to become chief operating officer. Stadler joined the agency in 2003 and was responsible for launching the Sydney office in 2006.
Returning to First Rate is Grant Osborne, who takes up the role of director of strategy and performance. He rejoins First Rate after 15 months with Accor Hotels NZ and Fiji where he was e-marketing manager.
Forsyth Thompson is the new business development manager. Most recently Thompson was group advertising manager at APN.
As the demand for search marketing grows, Kevin Francis believes First Rate is well, first rate. ďOur mission is to bring more advanced paid search, performance advertising, analytics and conversion optimisation approaches to the local market as it matures in its approach to search marketing.Ē
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