Posted: Sat Nov 07, 2009 5:07 am Post subject: “Board of Directors Films is the New “it” Kid in Town”
Tired of loosing creative energy and tons of hard cash over ideas watered down and lost in translation, Ogilvy got lucky enough to get it’s “Aha-Moment” hiring their newly hunted treasure of production company, “Board of Directors”.
Miami, FL, November 07, 2009 -- Tired of loosing creative energy and tons of hard cash over ideas watered down and lost in translation, Ogilvy got lucky enough to get it’s “Aha-Moment” hiring their newly hunted treasure of production company, “Board of Directors”.
But the new kid in town its hardly a rookie- Directors Carlos Chacin, Cristobal Valecillos, Alejandro Molina and Tabare Blanchard have a long history directing everything from big consumer product Ads for the Hispanic market to ultra big budget videos for a rather enviable clientele that includes Celine Dion, Britney Spears and even Madonna.
Since it’s creation “Board of Director’s” rare pool of creative talent commands solid accounts. Ogilvy alone has handed “Board of Directors” full creative and production responsibilities for KFC, on their Latin America and The Caribbean campaign.
But what’s the secret behind such an impressive start amidst a rather uncertain business climate of extreme budget cuts? A good old cliché applies here: “Time is money”
Ivette Ciavaldini, top client executive for BOD admits:
“We all come from the biggest and most respected agencies in the business, and we know how frustrating it is –let alone expensive- to work with a production company that does not see eye-to eye with you” Carlos Chacin adds, “We save our clients painful hours of explaining, confusing chatter and unproductive back and forth… We get them creatively and operate effectively!”
Their skin-deep understanding of the business shows not only in the creativity and efficiency in which projects are handled daily, but also at the core of their foundation.
Chacin, a genius story teller that thrives in humor, Valecillos, an incredible image mastermind that radiates preciosity and exuberance in fantastically created spaces, Alejandro Molina, a pure breed-method lover director that exploits the acting in his work and Tabare Blanchard who delivers top-notch 3D results, are all part of a well balanced, and truly hard to find creative mix. No wonder “Board of Directors” has already become a rare kind of “cult” agency gem of sorts in its short year old run.
Board of Directors works with high profile clients, yet they’re not in a rush to grow at their client’s expense. Their focus is keeping their already signature custom-made service.
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