Posted: Mon Jun 28, 2010 3:14 am Post subject: England World Cup Squad Get in Shape to Face Germany
Following the improved performance against Slovenia on Wednesday, which saw England progress to the knock‐out stages of the 2010 World Cup in South Africa, the England squad is employing cutting edge technology to recover for the Germany match on Sunday.
London, UK, June 28, 2010 -- First created at University College London and subsequently marketed by Evexar Compression Advisory Ltd (ECAL), the entire squad has been individually measured and fitted with Medical Grade, GC Technology socks to help reduce leg swelling and improve elite sports performance.
The GC Tech socks were designed by vascular surgeons at UCL and use GC technology: GC stands for Graduated Compression which is seen by more and more elite athletes and their medical advisors to be a critical aid to reducing exercise‐induced stiffness and swelling after matches, as well as during travel and even for down‐time and relaxation. Using the compression socks ensures that players are fresher for the next match. It was important after the disappointing matches against USA and Algeria but as the tournament progresses it will only become more so, to ensure players stay in peak condition for the tougher games ahead.
Other sports have also recognised the important part that GC technology can play in improving performance including the England Rugby and British Olympic teams.
Speaking about the partnership with the England football squad, the Medical Director of ECAL, Dr. Akbar de Medici said At this event our profile is high because ECAL has supplied socks which are now present in every dressing room of the countries left in the competition. Elite sportsmen and women recognise the importance of improved blood flow which graduated compression can help create not only during matches or performance but also in the recovery periods between.
Compression‐wear is seen more and more as a pivotal tool in recovery for athletes. With correctly fitted medical grade compression, post‐match stiffness and swelling is reduced, blood flow is improved to lower limbs and calves are better oxygenated. The socks are also used for travelling between matches, due to the effect that flying can have on the lower limbs.
ECAL is in the process of expanding into other markets as well as elite sports. The firm has a range of compression products which are breaking into maternity, travel, and other sectors.
Partnership Director Barrington Bent said We have been working closely with the England squad and everybody at our organisation is fully absorbed with the tournament. The FIFA World Cup is precisely the type of tournament which tests even the fittest athletes on the planet and supplying socks which can improve performance levels as well as speed‐up recovery afterwards is a great honour which we are very proud of. Our products evolved from the world of medicine and the benefits are proven. Our aim is to help educate retailers and public alike to the benefits of proper compression which can aid health and performance across all sports even at the amateur levels.
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