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Sky Pro Tour Cycling Team Help Save A Billion Trees

 
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PostPosted: Fri Sep 24, 2010 10:20 am    Post subject: Sky Pro Tour Cycling Team Help Save A Billion Trees Reply with quote

Sky Pro Tour Cycling Team Help Save A Billion Trees





Released on: September 24, 2010, 7:02 am
Author: Sky
Industry: Non Profit

Team Sky, the UK's only Pro Tour Cycling Team, has changed its colours from blue to green for this year's Tour of Britain to help raise awareness of Sky Rainforest Rescue, which aims to help save one billion trees in the Amazon rainforest.

The Sky Rainforest Rescue kit as worn by Team Sky is currently being auctioned off on Going Going Bike. The Team Sky and Sky Rainforest Rescue auction star lot is the bike actually ridden by Tour de France and Olympic Star Bradley Wiggins during the Tour of Britain - a 14,000
Pinarello Dogma.

100% of all winning bids will go directly to Sky Rainforest Rescue and all money raised through Sky Rainforest Rescue will be donated to WWF-UK. Sky will donate a further 1 to WWF-UK to match each 1 raised through Sky Rainforest Rescue, and has guaranteed to contribute a total of 2million to help reach the campaign target of 4millon.

Sky Rainforest Rescue is a three year Sky and WWF campaign to help save one billion trees in the state of Acre, northwest Brazil. With deforestation now responsible for roughly 15% of global greenhouse gas emissions and an area the size of three football pitches is destroyed every minute in the Amazon Rainforest, Sky Rainforest Rescue is highlighting the crucial need for people to act now to help tackle this potentially devastating global issue.

In addition to Bradley's limited edition Sky Rainforest Rescue bike, which comes with a complete set of green apparel and accessories, including a bespoke Bradley Wiggins Prologo saddle, a Kask helmet, a signed adidas jersey, an adidas cap and two Elite Gatorade bottles, there are also other replica items of kit worn by the whole team which can be bid for. These include green Oakley Jawbone sunglasses, Kask helmet and adidas jerseys in a range of sizes. None of these items are available to buy in the shops.

Editor's Note:

About Going Going Bike:
Launched in July 2010 Going Going Bike is the UK's dedicated online auction for bikes, bike parts and bike gear. With its 'Prove It' system Going Going Bike aims to create a legitimate second hand market for bikes. In addition to auctions Going Going Bike provides a community for cyclists with blogs, bikepedia and bike love.

About Team Sky:
Sky is the principal partner of British Cycling at both an elite level, supporting elite riders and Team Sky, and a grass-roots level by making cycling fun and accessible for everyone. Sky aims to inspire the next generation of cycling heroes with Team Sky and hopes to win the Tour de France, clean, with a British rider within five years, whilst getting one million more people cycling regularly by 2013.

About WWF:
WWF is one of the world's largest and most respected independent conservation organizations, with almost 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

PR Contact
Katharine Ware
Sky Consumer PR
Grant Way
Isleworth
Middlesex
TW7 5QD
0207 032 0674
www.sky.com/rainforestrescue
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