Posted: Wed Jan 05, 2011 5:11 am Post subject: 2020 Announces New Advertiser's Guide to Media
Brand new 2011 Thumbnail Media Planner contains media research data, including costs, for all major media, traditional and digital, national and local.
Detroit, MI, January 05, 2011 -- Can’t afford $100,000++ for the media research information you need to build a great media plan? The Thumbnail Media Planner synthesizes an amazing amount of media data at an extremely low cost. Save time, save money. You can be looking at strategic media alternatives today by downloading the 2011 Thumbnail Planner.
The Thumbnail Media Planner is a succinct 120 page reference of marketing and media facts covering all major media, national and local, traditional and digital. Included is the publisher’s 2011 media market outlook for every major medium, plus projected 2011 costs by medium.
The highly anticipated, new and improved 2011 Thumbnail Media Planner, is now available, according to publisher, Ron Geskey, CEO of 2020:Marketing Communications LLC. The Thumbnail Media Planner has been published since 2003.
Media research in the 2011 edition has been fully updated, plus the 2011 Planner provides much new content, including more audience data, more advisories on media research findings, more digital media information like social media and mobile, a multicultural marketing/media primer, plus 2011 advertising rates forecasts for all major media.
Physically, the 2011 Thumbnail Media Planner is larger (from 4.25x6.8 to 5x8), has 20% more pages, and has significantly expanded content.
Geskey opines that 2011 will again be a buyers’ market for some media, but not for others. While all media will be trying to justify price increases, Geskey recommends that buyers not succumb to top of the market pricing when much lower prices could be negotiated by a competent buyer.
On the other hand, according to Geskey, some media, like Google and the other major CPC engines, are trying to artificially increase bids/prices for certain key words (beyond market demand) with high click charges of many dollars for relatively low demand key words.
Why should a marketing or advertising person buy a Thumbnail Media Planner? Citing Geskey, whether a manager wants to benchmark media costs or ad rates submitted by the agency or the media, or is benchmarking traditional costs to run display ads on television or the internet, develop a quick media plan, or explore new media ideas, the TMP can be your best friend.
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