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Northgate crowns Broderick Brothers as Vehicle Branding Awar

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PostPosted: Mon Jan 09, 2012 6:48 am    Post subject: Northgate crowns Broderick Brothers as Vehicle Branding Awar Reply with quote

Northgate crowns Broderick Brothers as Vehicle Branding Award winners

Released on: January 09, 2012, 5:38 am
Author: Northgate Vehicle Hire
Industry: Consumer Services

Northgate Vehicle Hire has announced Broderick Brothers as the winner of its Vehicle Branding Awards, due to the eye-catching livery for the Broderick’s Bars and Cakes brand. Beating over 100 entries to the top spot, Broderick’s took home €1,500 of Northgate Vehicle Hire workshop vouchers.

The judges at Northgate awarded the prize to Broderick Brothers due to the creativity and attention to detail of the vehicle design, bringing the brand’s identity to life through the use of bright colors, inventive designs and characters.

Bernard Broderick commented on the award win:
“We are so proud to have won Northgate’s Vehicle Branding Awards as we have put so much work and effort into making The Chocolate Rocket campaign a big success. Since appearing on The Apprentice last year we have seen people becoming more and more interested and excited by the Broderick’s brand, so having our vehicles branded was the next logical step. We’d like to thank Northgate for the brilliant prize and for supporting Broderick’s Bars and Cakes.”

Lee Saunders, Regional Sales Manager at Northgate Vehicle Hire, said:
“We were thoroughly impressed with the designs that the brothers put together; the whole team at Northgate thought the vehicles stood out from the crowd, clearly identified the company’s offering, provided prominent contact details and oozed the brand’s personality with the bright colours, whacky designs, character replicas and quirky one liners. Broderick’s is a very deserving winner but we would also like to thank everyone who entered for their contributions.”

In January 2011 Broderick’s Bars and Cakes launched The Chocolate Rocket campaign to encourage people all over Ireland to support Irish businesses and Spar retailers, which have stocked the Broderick’s Bars and Cakes over the past year. The Vehicle Branding Awards were hosted in Ireland and held in association with Fleet Transport magazine.

Northgate has been trading across Ireland for over a decade and is the market leading commercial contract hire company in the UK operating over 62,000 vehicles in 60 locations. Its depot in Ireland is on the Rosemount Business Park in Dublin. For further information please visit Follow Northgate on Twitter at

For further information on Broderick’s Bars and Cakes please visit


Notes to editors:
Northgate Vehicle Hire has shaped and defined the van hire market for over 30 years. Operating over 60,000 vehicles on rental through more than 60 locations, which include 56 workshops, 300 technicians and 56 mobile technicians operate within the direct service network. Northgate operate in a number of areas and regions and will provide their services to van hire Aberdeen as well as other areas across the UK.

With a diverse customer base ranging from blue chip corporations and local authorities right down to small and medium sized enterprises and owner operators, such as Van hire Plymouth. Northgate will deliver the very best service levels available within the market place through the delivery of vehicles, a wholly owned infrastructure of workshops and technical centres, specialist staff and innovative systems.

For further information please visit

For more information on this story please contact
Amy Gregory
Manifest Communications
0113 2429 174
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