Press Release Forum [pressreleaseforum.com] Forum Index

Press Release Forum [pressreleaseforum.com]
Free Press Release Distribution

A site of EPR Network

 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 

Real Time Press Release Distribution is here. Try it out, it's free!

 

Google’s ZERO Tag for a Marketer ‘Truth’ reaches Travel Indu

 
Post new topic   Reply to topic    Press Release Forum [pressreleaseforum.com] Forum Index -> General Press Releases
View previous topic :: View next topic  
Author Message
EPR Network
Site Admin


Joined: 31 Jan 2006
Posts: 32040

PostPosted: Wed May 22, 2013 5:10 am    Post subject: Google’s ZERO Tag for a Marketer ‘Truth’ reaches Travel Indu Reply with quote

Google’s ZERO Tag for a Marketer ‘Truth’ reaches Travel Industry

Released on: May 22, 2013, 4:10 am
Author: Media-Mosaic
Industry: Travel
New Delhi, India, May 22, 2013, 4:10 am -- /EPR NETWORK/ -- In 2006, A G Lafely, ex Ceo of P& G introduced numeracy to the moments of truth that a marketer has to face. His forward count went till two: First Moment of Truth (FMOT) is, according to him, when the consumer buys the product and the Second Moment (SMOT) arrives when he experiences it. In 2011, Google's Managing Director of US Sales and Service, Jim Lecinski appended a marketers schema with Zero Moment of Truth (ZMOT).

In his handbook, “Winning the Zero Moment of Truth” Jim describes ZMOT as the ‘online decision-making moment of consumers'. According to Google's ZMOT Macro study report cited in the book, “88% of consumers research online before they buy, consulting an average of 10.4 sources”. Since then with social media becoming even more dominant, winning the ZMOT, has become the holy grail of marketers worldwide.

Media-Mosaic, worlds first fully integrated ZMOT agency, has applied the ZMOT concept to different industry verticals. The New Delhi based Agency has recently launched its series of Webinars and Infographics to help travel marketers win at their Zero Moment of Truth.

Mosaic's Managing Director Vikas Malhotra, is excited to help travel marketers in their quest for attracting the traveler during their research phase.“Travel is one of the most researched buying decision, with a traveler evaluating on an average of 15-16 reference resources before making the final purchase decision. It is a real challenge and also a real opportunity for any travel marketer and we are extremely excited to be able to bring our experience in helping them win their scattered ZERO moments.” he avers.

The originator of ZMOT at Google, Jim Lecinski also tweeted about Media-Mosaic's efforts. “#ZMOT infographic and webinars from @Media-Mosaic here: media-mosaic.com/blog/infographic…”. “I always like seeing ZMOT work”, he tells Media-Mosaic on LinkedIn.

About Media-Mosaic
Media Mosaic helps running businesses win their ZMOT (Zero Moment of Truth) battles of survival. Media Mosaic is World's First fully Integrated ZMOT (Zero Moment of Truth) agency, specializing in creating unique campaigns, to help brands WIN@ZMOT.

Specialties of Media Mosaic Include:
Brand Marketing
Visual Strategizing
Public Relations management
Social & Search Media Marketing
Mobile Marketing and Apps development
Technical Development Services


For additional information contact:

Sarika Goel
Business Manager (Media-Mosaic)
Phone: 0120-4626-501
Email: connect@media-mosaic.com
Website: www.media-mosaic.com
Back to top
View user's profile Send private message
Display posts from previous:   
Post new topic   Reply to topic    Press Release Forum [pressreleaseforum.com] Forum Index -> General Press Releases All times are GMT - 4 Hours
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum

Submit Press Release (Free)Submit Press Release