Posted: Sat Sep 07, 2013 12:00 am Post subject: InTopic Breaks New Ground with MicroBanner™ ads
InTopic is introducing the innovative MicroBanner™ logo ad technology. This one of a kind in-text advertising method provides advertising networks with a look and feel for in-text ads.
Atlanta, Georgia, September 04, 2013 -- The Internet has become the medium of choice for advertisers. Today, users go online, and advertisers are trying to reach them at every opportunity. InTopic MicroBanner™ ads can provide for a unique in-text experience.
InTopic is introducing the innovative MicroBanner™ logo ad technology. This one of a kind in-text advertising method provides advertising networks with a look and feel for in-text ads. This unique service allows for more in-text ad coverage across a network.
With the explosion of Microbanners onto the digital advertising scene, many people wonder how they work.
An advertiser purchases the MicroBanner™ logo ad. The MicroBanner™ logo is then embedded directly into the text of a website wherever the advertiser’s brand appears in the text. InTopic’s algorithm parses the entire publisher network for the brand and automatically replaces the brand name with the MicroBanner™ logo. Like normal in-text, when a web user scrolls over the MicroBanner™ logo, the advertiser’s full ad appears on the screen. Users click on the ad to activate the advertiser’s landing page. Scrolling away from the ad, will disengage the ad box.
This translates into nine-times more click throughs/impressions for the network. This creates more revenue for an advertising network’s publisher base with our do it yourself in-text software as a service.
InTopic Media’s in-text advertising software maximizes a website’s profitability delivering ads a publisher or network selects that are relevant and targeted to maximize click-through rates.
MicroBanner™ advertisers pay a cost-per-click (CPC) or cost-per-action (CPA) rate for click-throughs on the full ad. To view a demo, visit: www.demo.intopicmedia.com.
"They're very affordable for the ad network to implement“ InTopic’s CEO Michael Morrison says.
Microbanners, and InTopic’s do-it-yourself in text ads get more ad coverage across a network’s base— and that's why advertising platforms are implementing InTopic’s MicroBanner™ technology.
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