Posted: Wed Mar 07, 2007 5:15 am Post subject: The Safest Brand
The largest number of visitors at the ‘Safety Technologies 2007’ forum gathered at the seminar on topic of branding in technical field. Hall, supposed to admit 70 persons was thick. The specialists’ attention was attracted by the success story of the fire alarm ‘Home Alone’ (the laureate of ‘Brand of the Year\EFFIE 2006’ Award). The seminar was held by Gene Zarkin, the founder of ‘Zarkin and Partners’ Branding Agency. He told not only about the last news in this field, but also about the adaptation of this technology in the USA and other countries.
At the journalists’ request Gene Zarkin gave an on-air interview to the ‘TV of Safety’ Internet Channel.
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