Posted: Mon Apr 23, 2007 6:57 pm Post subject: Inspirational and Fashionable New Maternity Line
Pairing Positive and Chic, New Maternity and Baby Tee-Shirt Line Debuts
Mother of Six-Entrepreneur Replaces Raunchy with Inspirational Messages
(DALLAS) Disappointed in the selection of stylishly cut maternity tees out there that are sometimes more “Girls Gone Wild” than “Mommy and Me,” and equally disinterested in wearing some boxy t-shirt reminiscent of her husband’s wardrobe, Shaelyn Werner launched the new Blessence Maternity (www.blessencematernity.com) collection, in anticipation of the birth of her seventh child, a baby girl to be named Blessence.
“I saw tees that read ‘this isn’t the threesome my husband had in mind,’” says Werner, “But, raunchy wasn’t mixing well with morning sickness for me and I was more interested in getting the message of empowerment going early in my relationship with my daughter.”
Unsuccessful in finding hip maternity shirts that reflected uplifting and inspirational messages, Werner channeled frustration into filling this void in the marketplace with the development of Blessence’s sleek line of fitted t-shirts for mother and baby featuring positive slogans such as “Baby Love,” “Beloved Baby,” “Simply Divine,” “Mommy & Me” and “Match Made in Heaven” for mommy and “Angel,” (fearing wings on the back), “Beloved Baby” and “Heavenly Sent” for child.
Excited to introduce Blessence Maternity to a wider audience, Werner has translated some of her favorite slogans into Spanish. Understanding motherhood is difficult enough, Werner’s messages are a breath of fresh air next to the many maternity tees that depict pregnancy sardonically, as some impending doom or sentence. Werner’s stylish t-shirts communicate messages of love, serenity, reflection and gratefulness.
Texas-native Werner has captured the attention of celebrity parents including Desperate Housewive’s Marcia Cross, Grey’s Anatomy’s Chandra Wilson and other Hollywood moms including Tori Spelling, Tisha Campbell and Melina Kankaredes.
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