Posted: Tue Apr 24, 2007 10:06 am Post subject: Russian “Home Alone” got a hand in Hannover
Russian specialist in branding Gene Zarkin gave a speech at the world’s largest technological exhibition Hannover Fair. Report on the topic of “How to reduce the risk of wasting time and money while creating a brand in technological area”, in the root of which lay a story of bringing the Home Alone fire announcement Brand out to international market, was so liked by the audience that after the end of the speech cheers rang out. Before this moment, none of the all reports, which were red during the day in the context of Global Business Forum, aroused such a strong reaction. The official of the Forum told that the report of Gene Zarkin was the best of all pieces he had heard for the work time of the exhibition.
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