Posted: Thu Jul 05, 2007 10:15 am Post subject: Duel between Consumer and Executor
13th of June, in the evening, at the day of starting the “Marketing Director” III b2c Business Forum there was an exclusive program: “Duel between Consumer and Executor”, “Who is who in b2c marketing 2007”.
The program was lead by Tatiana Komissarova – Higher School of Economy State Institution, Dean of the Highest School of marketing and business development, director of “SOLUTION TREE” Company.
From the name of a client in this “duel” acted Ashot Arutyunyan, marketing director of “Children’s Paradise”.
Seconds from the Consumer:
∙ Oleg Makarov, branding director, TH “Victoriya”( differently formatted systems: next to house shop “Block”, sales shop “Cheap”, supermarkets “Victoriya”, small wholesale shop “Cash”)
∙ Igor Bruk, Guild of experts in marketing, Freelance Consultant
∙ Irina Sidorova, Chief Manager in Corporate Planning Department, Konica Minolta Business Solutions Europe GmbH Moscow Representative Office
∙ Sergey Maksyuta, CEO, “Kamis-Spices” Company
From the name of an agency in this “duel” acted Dmitry Kamissarov, creative director of “Oskar” Advertisement Consulting Company.
Seconds from the agency:
∙ Clive Woodger, CEO, Strategic Consulting Group (SCG) London Ltd
∙ Sergey Kanin, Strategy Planning and Marketing Director, Art-Com/Worldwide Partners
∙ Gene Zarkin, Head of “Zarkin & Partners” Brand Consultancy
∙ Maria Churkina, “Big Change”
The duel was short, but became a rough dispute, which finished, as it had been expected, by the victory of the Consumer. As they say: “The Consumer is always right”.
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