Posted: Wed Jul 11, 2007 9:25 am Post subject: Rebranding as a market trend
The meeting, which was devoted to rebranding strategies, took place on the 14th of June during the “Marketing director III b2c 2007: great decisions without the right to a mistake” business-forum. By the invitation of the organizers – BBPG Part of Expomedia Group Company – in the session took part: Aleksey Skrypnikov, CEO, “Old Healer”; Gene Zarkin, the head of “Zarkin & Partners” Brand Consultancy and the representative of “Confoel” Company – Antonina Pushkareva.
Consideration of many real examples from Russian and foreign practice made this meeting one of the most interesting during the forum for today.
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