Press Release Forum [pressreleaseforum.com] Forum Index

Press Release Forum [pressreleaseforum.com]
Free Press Release Distribution

A site of EPR Network

 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 

Real Time Press Release Distribution is here. Try it out, it's free!

 

Mobile advertising for newbies white paper

 
Post new topic   Reply to topic    Press Release Forum [pressreleaseforum.com] Forum Index -> Advertising Press Releases
View previous topic :: View next topic  
Author Message
EPR Network
Site Admin


Joined: 31 Jan 2006
Posts: 32040

PostPosted: Thu Oct 16, 2008 2:26 pm    Post subject: Mobile advertising for newbies white paper Reply with quote

Released on: October 16, 2008, 8:20 am

Press Release Author: Bango

Industry: Advertising

Press Release Summary: New practical 'how to' white paper helps digital marketers get up-to-speed on mobile advertising

Press Release Body: Bango today published a practical, ‘how to’ white paper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help. The “Mobile advertising for newbies” white paper provides hints and tips on running mobile advertising campaigns and analyzes the approach and results of three real campaigns.

The white paper is available as a free download at http://www.bango.com/whitepaper and is written by mobile guru Peggy Anne Salz who is chief analyst and publisher of MSearchGroove.com.

“We want to dispel the myth that mobile advertising is hard and complex,” said Andy Bovingdon, VP Product Marketing at Bango. “While it does require some knowledge and expertise, this white paper is designed to guide readers through their first steps into mobile advertising. Author Peggy Anne Salz expertly shows us what’s involved in setting up campaigns and how easy and important it is to analyze results with a mobile analytics tool.”

To give marketers the inside track on how an actual campaign works, Bango created a small-scale mobile site called Mobislim (mobislim.wap.com) which is a light-hearted look at slimming diets. Marketers can also visit the accompanying Mobislim blog to see the three campaigns cited in the white paper. As the white paper is just the beginning of an ongoing investigation into mobile advertising, details of further ad campaigns will be detailed on the Mobislim blog and it’s here that people can feedback their own experiences.

“It has been said recently that the size of the mobile advertising market will likely underwhelm us in the near-term and overwhelm us in the mid to long-term,” said Peggy Anne Salz of MSearchGroove.com. “The market is clearly poised for significant growth, but only if the long tail of advertisers and publishers can get on board. They need a roadmap and this is why it’s critical to have a ‘how-to’ white paper at this juncture.”

Marketers can try out their own mobile advertising campaigns, directing traffic to the Mobislim mobile site if they don’t have one of their own. With a free Bango mobile analytics account they will be able to measure how the different campaigns perform, see the number of unique visitors and where the traffic is coming from plus calculate the conversion rates for all their campaigns.

Web Site: http://bango.com/whitepaper

Contact Details: Bango Inc
330 Madison Avenue
6th Floor
New York, NY 10017
Telephone
+1 866 540 7197
Fax
+1 646 349 3023
sales@bango.com
Back to top
View user's profile Send private message
Display posts from previous:   
Post new topic   Reply to topic    Press Release Forum [pressreleaseforum.com] Forum Index -> Advertising Press Releases All times are GMT - 4 Hours
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum

Submit Press Release (Free)Submit Press Release